App Store Low Metadata rejected

Guideline 2.3 — screenshots or description do not reflect the app

Screenshots, previews, description, name or keywords do not match the app. Usually fixable in App Store Connect with the same build.

Typical wording

Guideline 2.3.3 - Performance - Accurate Metadata. We noticed that your screenshots do not sufficiently reflect the app in use.

Common causes

Screenshots from another platform or app
Marketing composites not showing the app
Claims the app cannot back up

What to check

Every screenshot against the build
Claims and superlatives in the description
Name and subtitle for keyword stuffing

Fix, reply or appeal guidance

Capture screenshots from the actual build
Correct the listing and resubmit the same build
Remove other-platform references

Read the detailed guide: Metadata Rejection (2.3) →

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Classification

Policy / guideline:: App Store Review Guideline 2.3 — Accurate Metadata
Category:: Guideline 2.3 — Accurate Metadata
Technical review:: Not usually