Typical wording
Guideline 4.2 - Design - Minimum Functionality. We found that the experience your app provides is not sufficiently different from a mobile browsing experience.
Common causes
- WebView showing the website
- Marketing or content-only app
- Template app with little custom functionality
What to check
- What the app does that a browser cannot
- Device capabilities used meaningfully
- Whether the core value lives in the app or elsewhere
Fix, reply or appeal guidance
- Add genuinely native, useful functionality or reconsider the format
- Reply only if the reviewer missed real functionality
- Do not bolt on random features for review
Read the detailed guide: Guideline 4.2 — Minimum Functionality →