App Rejection Fix
Menu
App Store High Rejection

Guideline 5.1.1 — privacy policy, purpose strings or data collection issues

The privacy policy, permission purpose strings, data minimisation, mandatory login or App Privacy labels did not meet 5.1.1.

Typical wording

Guideline 5.1.1 - Legal - Privacy - Data Collection and Storage. Your app requires users to register or log in before they can access non-account-based features, or the purpose string does not sufficiently explain the use of the data.

Common causes

  • Vague usage descriptions
  • Registration required for features that do not need it
  • Privacy policy missing or unreachable
  • Labels that disagree with the app

What to check

  • Every Info.plist usage description
  • Which features truly need an account
  • Policy reachable in-app and in App Store Connect
  • App Privacy labels against real data flows

Fix, reply or appeal guidance

  • Write specific purpose strings
  • Allow use without an account where possible
  • Align the policy, labels and code

Read the detailed guide: Privacy Rejection (5.1) →